Previous Work

Market Entry Strategies for AOL

Subtitled "An analysis of AOL Germany's possibilities to enter new markets by opening up selected products" is at the same time consulting project for AOL and my undergraduate thesis on market entry and product strategies. I looked at possibilities for un-bundling marketable premium services (e.g. parental controls) from the "AOL Membership", an umbrella subscription. Since it was written for AOL and contains sensitive company information I only attached the structure and introduction. Download file.

Posted by Ulf Mon, 14 Nov 2005 22:27:10 GMT

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