My newest web project is live! Within only 72 hours we set up the complete website. The Marketing Shark is a campaign website, promoting legal marketing seminars offered by attorney Matthew Williamson. Tell me what you think.
Visit website.
Posted by Ulf
Mon, 08 Oct 2007 19:30:51 GMT
Posted in Projects | Tags Design, Marketing, Web | no comments
After successfully launching the Personal Financial Planning workshop as pilot boot camp (see earlier post) a survey was developed to find out what workshops in particular are of interest to the local community. The survey was then implemented as a web application.
Open survey.
Posted by Ulf
Mon, 24 Sep 2007 19:32:53 GMT
Posted in Projects | Tags Marketing, Rails, Research, Ruby, Statistics, Web | no comments
Zenoss Inc., an Annapolis, MD based open source software firm, was looking for attractive markets to expand into with their Enterprise IT Management offerings. A student team from the Monterey Institute of International Studies, including myself, analyzed potential target markets and developed entry strategies. This is our capstone project and master thesis equivalent. Since the final report contains sensitive company information I only attached the document structure.
Download file.
Posted by Ulf
Fri, 10 Aug 2007 22:19:41 GMT
Posted in Projects, Thesis | Tags Competition, Entry, Marketing, OpenSource, OSS, Strategy | 9 comments
The Fisher Graduate School of International Business at Monterey Institute of International Studies offers a variety of weekend workshops to its students. The school is currently working on expanding these offerings to non-students as certificate programs. The Personal Financial Planning aka The Millionaire Boot Camp was the first road test. I designed and developed the respective campaign website as a core promotion activity.
Visit website.
Posted by Ulf
Sat, 14 Apr 2007 22:25:15 GMT
Posted in Projects | Tags Design, Marketing, Web | no comments
Subtitled "An analysis of AOL Germany's possibilities to enter new markets by opening up selected products" is at the same time consulting project for AOL and my undergraduate thesis on market entry and product strategies. I looked at possibilities for un-bundling marketable premium services (e.g. parental controls) from the "AOL Membership", an umbrella subscription. Since it was written for AOL and contains sensitive company information I only attached the structure and introduction.
Download file.
Posted by Ulf
Mon, 14 Nov 2005 22:27:10 GMT
Posted in Projects, Thesis | Tags Competition, Entry, Marketing, Product, Strategy, Web | 7 comments
This is a case study about Customer Relationship Management at COMLINE, a mid-sized German software company. I wrote this paper back in my undergraduate days for a sales management class. Unfortunately it is currently available in German only.
Download file.
Posted by Ulf
Sat, 14 May 2005 22:28:56 GMT
Posted in Papers | Tags CRM, Marketing, Sales | no comments
